Head of Digital Advertising

At an event technology company, I managed multi-channel digital advertising strategies, including Meta Ads, Google Ads, YouTube, X, TikTok campaigns, designed to maximize awareness, ticket sales and event visibility. Through advanced targeting, creative testing, and meticulous budget management, I drove outstanding results for key clients (including a pro sports team), significantly improving ROI and overall campaign efficiency.

KEY RESPONSIBILITIES:

• Campaign Optimization & Revenue Growth: Managed six figure ad budgets for major events, achieving strong ROAS across Google and Meta Ads, outperforming industry benchmarks.
• Creative Testing & Optimization: Conducted A/B testing for Meta, Google Ads, lowering CPA and improving engagement rates across targeted demographics.
• Audience Targeting & Segmentation: Utilized dynamic radius targeting and behavioural insights to refine audience segmentation for sports and entertainment events.
• Team Collaboration: Partnered with creative, engineering, BI teams to align campaign goals with client objectives.
• Dashboard Development & Transparent Reporting: Built live client-facing and internal dashboards with key metrics to track campaign performance in real-time.
• Stakeholder Management: Built post campaign decks with results, key insights and future improvements for higher performance, presented to internal and client facing teams.
• Strategy and Sales Deck for Prospects: Developed strategies and crafted detailed sales decks for paid media prospects.

I generated $3.4M+ in revenue in 8 months using paid ads at a 4x ROAS for clients across industries

SKILLS AND EXPERTISE:

• Paid Advertising Strategy: Expertise in managing campaigns across Meta, Google, YouTube, X, TikTok, and Choozle.
• Conversion Rate Optimization (CRO): Proven ability to optimize campaigns for maximum ROI.
• Data-Driven Audience Targeting: Skilled in dynamic radius targeting and behavioral segmentation to refine audience reach.
• Creative Development & Testing: Experienced in A/B testing and creative optimization to improve engagement and lower CPA.
• Performance Analytics & Reporting: Proficient in using tools like Google Analytics (GA4), AgencyAnalytics, and custom dashboards to track and report campaign performance.
• Client Communication & Collaboration: Strong ability to build trust and foster long-term relationships with clients through transparent reporting and strategic alignment.

ACHIEVEMENTS:

• Large sports event: Managed a major ad budget, achieving strong ROAS on Google Ads and Meta Ads above industry benchmarks.
• Sports entertainment event: Delivered $250K+ in revenue from $6.3K in ad spend, with 1,681 ticket conversions at a low CPA.
• Pro sports team campaign: Increased Google Ads ROAS from near 0 to over 21.00.
• Motorsport Event Campaign: Strategized and managed $450,000+ budget, achieving solid ROAS on Meta Ads and Google Ads.

TECH STACK:

• Ad Managers - Google, Meta, Tiktok, X, Choozle
• Ahrefs, Google Keyword Planner
• Slack, Expense Reporting (Tipalti, SAP Concur)
• Agency Analytics, Excel, Canva, Lattice, Guru
• Google Forms, Google Slides, Gmail
• Chat GPT 4o, Grok 2