Head of Digital Advertising

At an event technology company, I managed multi-channel digital advertising strategies, including Meta Ads, Google Ads, and YouTube campaigns, designed to maximize awareness, ticket sales and event visibility. Through advanced targeting, creative testing, and meticulous budget management, I drove outstanding results for key clients (including a major NFL team), significantly improving ROI and overall campaign efficiency.

KEY RESPONSIBILITIES:

• Campaign Optimization & Revenue Growth: Managed six figure ad budgets for major events, achieving strong ROAS across Google and Meta Ads, outperforming industry benchmarks.
• Creative Testing & Optimization: Conducted A/B testing for Meta, Google Ads, lowering CPA and improving engagement rates across targeted demographics.
• Audience Targeting & Segmentation: Utilized dynamic radius targeting and behavioural insights to refine audience segmentation for sports and entertainment events.
• Team Collaboration: Partnered with creative, engineering, BI teams to align campaign goals with client objectives.
• Dashboard Development & Transparent Reporting: Built live client-facing and internal dashboards with key metrics to track campaign performance in real-time.
• Stakeholder Management: Built post campaign decks with results, key insights and future improvements for higher performance, presented to internal and client facing teams.
• Strategy and Sales Deck for Prospects: Developed strategies and crafted detailed sales decks for paid media prospects.

I have single handedly generated over $3 million in 10 months using paid ads with above industry standards ROAS for clients in NFL, entertainment wrestling, racing

SKILLS AND EXPERTISE:

• Paid Advertising Strategy: Expertise in managing campaigns across Meta, Google Ads, YouTube, X, TikTok, and Choozle.
• Conversion Rate Optimization (CRO): Proven ability to optimize campaigns for maximum ROI.
• Data-Driven Audience Targeting: Skilled in dynamic radius targeting and behavioral segmentation to refine audience reach.
• Creative Development & Testing: Experienced in A/B testing and creative optimization to improve engagement and lower CPA.
• Performance Analytics & Reporting: Proficient in using tools like Google Analytics, AgencyAnalytics, and custom dashboards to track and report campaign performance.
• Client Communication & Collaboration: Strong ability to build trust and foster long-term relationships with clients through transparent reporting and strategic alignment.

ACHIEVEMENTS:

• Major Sports Collectables Event 2024: Managed over $300,000+ ad budget, achieving strong ROAS on Google Ads and Meta Ads, surpassing industry benchmarks.
• Entertainment Wrestling Event 2024: Delivered exceptional ROAS with under $6,500 spend, generating over $250,000 in revenue and 1,600+ ticket conversions at a low CPA.
• Major NFL Team Campaign: Increased Google Ads ROAS from near 0 to over 21.00 and achieved over 400% YoY ROAS increase on Meta Ads from 2023 to 2024.
• Motorsport Event Campaign: Strategized and managed $450,000+ budget across 3 months, achieving solid ROAS on Meta Ads and Google Ads.

TECH STACK:

• Ad Managers - Google, Meta, Tiktok, X, Choozle
• Ahrefs, Google Keyword Planner
• Slack, Expense Reporting (Tipalti, SAP Concur)
• Agency Analytics, Excel, Canva
• Google Forms, Google Slides, Gmail
• Chat GPT 4o, Grok 2